If your customers are using AI to ask, “Who’s the best attorney near me?” or “What is the best physical security company in Miami?” or “Which wellness clinic in Riverside has the strongest reputation?” your brand is no longer competing only in Google results. It’s competing in the answers. That shift is why Generative Engine Optimization (GEO) belongs in every modern PR and marketing strategy. GEO is the discipline of shaping the signals AI pulls from—your website, your credibility markers, your reviews, and your earned media—so generative platforms can accurately source and summarize your business. This is where traditional PR experts can shine. Time to dust off the press releases and reconnect with media.
How GEO Uses PR and Marketing to Influence AI-Sourced Brand Visibility
If your customers are using AI to ask, “Who’s the best attorney near me?” or “What is the best physical security company in Miami?” or “Which wellness clinic in Riverside has the strongest reputation?” your brand is no longer competing only in Google results. It’s competing in the answers. That shift is why Generative Engine Optimization (GEO) belongs in every modern PR and marketing strategy. GEO is the discipline of shaping the signals AI pulls from—your website, your credibility markers, your reviews, and your earned media—so generative platforms can accurately source and summarize your business. This is where traditional PR experts can shine. Time to dust off the press releases and reconnect with media.
Southern California is built on competition and visibility. According to the U.S. Small Business Administration, California is home to nearly 4 million small businesses, representing 99.8% of all businesses statewide. In the Orange County–Inland Empire region alone, a state regional assessment conducted by America’s SBDC cites 230,181 small businesses, growing at 4.75% annually—a reminder that your audience is crowded with brands fighting for attention.
Now, AI is a top player, but how does it impact your business? AI systems tend to favor content that is clear, consistent, and corroborated. That means your brand needs more than posts—it needs proof. Reviews matter, consumers often check multiple sources before deciding. A BrightLocal survey found 36% of consumers use two review sites and 41% use three or more when choosing local businesses. Those public signals are the same signals AI can reference when it forms a recommendation. Hopefully, by now you are starting to generate traction in your thought process.
“Now more than ever, brands must invest in corporate communications and leverage the full scope of public relations to capitalize on the opportunities created by the rise of AI,” said Lourdes del Rio Valdes, Strategy and Growth Officer at Oracle Method Group. “AI amplifies what’s already out there. Our job is to ensure what’s out there is credible, consistent, and aligned with business goals.”
What GEO looks like in real life
For a Southern California business, for example a Riverside County wellness clinic or a growing logistics firm in the Inland Empire, GEO is the difference between being accurately positioned as an authority or being reduced to a generic summary.
A practical GEO approach includes:
- Authority content that answers real questions (clear service pages, FAQs, and expert articles written in plain language)
- Consistency across channels (your website, Google Business Profile, social bios, and media mentions should match in naming, services, and positioning)
- Third-party validation (earned media, partnerships, speaking engagements, awards, and credible citations)
- Reputation signals (reviews, testimonials, case studies, and proof points that demonstrate outcomes)
In other words: GEO is where PR and marketing stop operating as separate functions and become one integrated credibility engine. This shift is validating what C-suite communicators and academia have been saying for many years.
How Oracle Method Group helps brands get noticed
At Oracle Method Group, we approach GEO as a brand visibility system—not a trend. We help clients build the kind of external presence that AI platforms can confidently source: clear messaging, credible PR, structured content, and consistent proof across the digital footprint. We connect that work directly to business outcomes—visibility that supports demand, reputation that supports growth, and communications that support leadership priorities.
Trust is the new currency, and the data supports it. Edelman’s 2025 Trust Barometer special report found 80% of people trust brands they use. GEO helps ensure your brand is not only visible, but trusted and accurately represented when AI is doing the summarizing.
Human-Powered GEO: How Leaders Shape the Visibility AI Amplifies a webinar hosted by Lourdes del Rio Valdes and Clint Tabon.
OMG, has a professional development series as a resource. If you want to learn more, join us on March 25, 10:30 a.m.- noon PST to learn more about Human-Powered GEO, How Leaders Shape the Visibility AI Amplifies. Ensuring leaders are in alignment is as important as what your PR & marketing teams are doing. Register here at no cost.
By: Lourdes del Rio Valdes