For two decades, I’ve led marketing and public relations, product launches, media relations, and crisis communications for large, recognized brands, including the American Red Cross, where I managed crisis response during 9/11. I’ve worked across aviation, healthcare, manufacturing, nonprofit, and hospitality, so I know how strategy adapts to each industry.
I’ve helped build, test, and defend brands, both as an agency partner and alongside leadership. That vantage point matters. It means I understand how strategy becomes action and how operation decisions hold up under pressure.
I co-founded Oracle Method Group to bring that experience to growing businesses across Southern California and the Inland Empire. Strategy is where I start. Execution is where I deliver. As a PMP-certified strategist, I don’t hand off recommendations and delegate. I stay present until the message lands, the plan is running, and the results are measurable.
Today, that includes helping brands get seen and represented accurately on AI-driven platforms, the newest place where reputations are made.
I believe great communications start with listening, to stakeholders, to the market, and to what isn’t being said. That belief has guided my work for twenty years, and it’s the foundation of Oracle Method Group.
Lourdes Del Rio Valdes
Strategist & Co-Founder
