Objectives

The objective was to elevate the brand presence of Quinta Real Hotels and Resorts, positioning its nine luxury properties as premier destinations for both leisure and business travelers in Mexico. The brand positioning within affluent B2B and B2C in North American market was primary goal. The strategy required showcasing Quinta Real’s commitment to exceptional service and authentic Mexican luxury.

SOLUTIONS

Oracle Method Group’s strategic initiatives successfully positioned Quinta Real Hotels and Resorts as a standout luxury hospitality brand in the North American market.

Elite Media Exposure: The events and familiarization trips generated 120 earned media features across
high-profile luxury travel publications, four television interviews and 2 radio promotions bringing Quinta
Real into the spotlight for affluent travelers.

Agency Inclusion: Quinta Real gained placement in the portfolios of 15 top-tier travel agencies, ensuring it
became a recognized choice for luxury travel to Mexico.