Developing creative content for website, social media or email marketing is an effort that should strengthen your brand. Many times business owners begin repurposing generic images that have little relevance to their brand or culture. A good way to create content with through photography.
Photography can communicate authenticity and help connect businesses with customers. According to a study in Authenticity in marketing, a response to consumer resistance, resistant consumers were more likely to identify themselves with authentic brands. We can assume, based on this finding that consumers who are difficult to convert to into advocates will appreciate the closeness and assurance that authentic communication provides.
”In most strategies, we recommend marketing shoots where we can create the images and film we need. The engagement in social media posts is much greater than using generic stock images, said Gina Crespo,Director of Creative Development.”It helps showcase real people to stakeholders.”
Oracle Method Group has a creative team that develops the right branding for film promotions (YouTube videos) and images, which can be used to position a brand and communicate messages. OMG provides Methods That Work. Contact us for creative development.
